Vegan Vs Cruelty Free Make-Up: What Do They Mean And Why Are Millennials Flocking to them?

I know what you must be thinking. Those ‘vegan hippies’ are not only eating plants but now using plants on their faces too. I’m not vegan myself but I did understand vegetarianism and veganism as a diet choice, be it for principles or health reasons. However, when I first started noticing vegan and cruelty free make-up, I was confused about what it all really means.  

First and foremost, let’s talk about cruelty-free. This term actually means that the products have been TESTED on animals. Often times these items make use of natural ingredients which are already edible or have been used in different food or body products for hundreds of years. Since they are not using any new chemicals whose effects are unknown, they don’t necessarily need to have it tested on animals. This is pretty huge, because lots of people (especially young millennials) are increasingly opposed to the idea of harming, causing pain and suffering, and killing animals in the laboratory just to try out a new type of chemical for make-up products. 

While cruelty-free is all about whether or not the products had to be tested on animals to make it to store shelves, it doesn’t report of actual animal were killed to MAKE the product. A lot of the time make-up contains crushed up insects (like beetles), animal fats, and whatnot. So essentially, vegan make up products are those that do not contain any animal ingredients or animal products in the actual product. 

I don’t know about you, but I find it a small sacrifice to make by choosing to make up from brands that are cruelty-free and vegan, if it means I can be guilt-free of taking the lives of so many animals a year. What makes this choice even easier is knowing that there are so many brands to pick from who are conscious about their impact on our furry friends. 

Here are some amazing brands I absolutely love using which are either cruelty-free, vegan, or both!

  1. Nyx (although the parent company L’Oreal isn’t cruelty-free, the Nyx brand is both cruelty-free and vegan)
  2. The Body Shop (Cruelty-free and vegetarian, with some vegan products)
  3. Lush (Cruelty-free and vegetarian)

You can check out a list of cruelty-free brands with a wide range of vegan products on peta’s website here.


  • Serial Entrepreneur, Healthcare professional, and Democratic Socialist at heart. Believes in the power of community, grass roots movements and awareness of socioeconomic changes as a means of bringing about positive change in the world.

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